Cross-Cultural training
Doing Business in the Middle East and North Africa

Navigate the cultural differences, create synergy in multicultural teams, and learn how to get commitment!

  • This course focuses on the business culture and business etiquette in the Middle East and North Africa, attitudes towards time and hierarchy, communication styles, negotiating practices, trust building, leadership, motivation and teambuilding.
  • This training will focus on general cultural aspects in doing business in the Middle East and North Africa. We offer country specific courses for persons interested in doing business in a single country in the region. We also offer relocation training for expatriates and family moving to live and work in the region or in single countries. 
  • For our clients worldwide we provide customized webinars, online courses, 2-hour briefings, 4-hour, 8-hour, 12-hour and 16-hour training courses, as well as in-house trainings and one-on-one coaching on the whole region of the Middle East and North Africa or as country specific training courses. Our trainers are highly qualified native experts with many years of experience in doing business internationally. 
  • This course will increase your cultural awareness and broaden your perspective for concrete work situations with business people, customers and employees from the Middle East and North Africa.
  • Visit this training to increase your understanding of contextual background and key values influencing decision making in business culture in the Middle East and North Africa.

Embark on a journey to comprehend the core values and cultural nuances that shape business interactions in the Middle East and North Africa. This training program aims to broaden your perspective, enabling you to navigate international projects with cultural sensitivity. Gain valuable insights and glean success stories from thousands of our clients, rooted in direct experiences in the region.

What to Expect

Prior to the seminar, a questionnaire will be sent to analyze your specific needs, ensuring a tailored intercultural training program. With over 10,000 participants across industries and nations, we’ve developed case studies covering almost every business situation.

This course covers a diverse range of topics, employing an action-oriented and experiential learning approach to deliver practical insights:

Who Should Attend

This program is designed for:

  • Sales professionals engaging with business partners in the region.
  • Business individuals communicating with customers, suppliers, and partners.
  • International managers and executives overseeing teams on-site or remotely.
  • Participants in exhibitions/trade fairs in Arab countries.
  • Western business individuals aiming to build lasting relationships with Arab counterparts.
  • Human resource managers, educators, researchers, and individuals from Western institutes and universities working with Middle Eastern colleagues and partners.

Classroom course, face-to-face or in combination. Worldwide, in different international languages. Highly skilled facilitators with many years of experience in international business.

How We Do It?

Our approach involves action-oriented experiential learning, incorporating theoretical input, case studies, discussions, role play, self-assessment, and short videos.

Your Benefits

  • Flexible formats: Classroom course or live online training, 1-to-1 coaching, or group training — accessible anytime, worldwide.
  • Highly qualified native experts with practical business experience.
  • Six months of additional individual coaching for each participant post-course.
  • Grounded in scientific findings and enriched by practical experience since 2006.
  • Direct contact and ongoing support during and after the course.
  • Customized training, ready-to-use techniques, and tools.
  • Cloud documentation and access to major online resources.

How to register for a course

You can book this course tailored to your specific issues and needs in your country any time. We offer all our courses in digital format: A blended learning solution that combines state of the art digital content with an expert-led content.