Cross-Cultural training
Doing Business in the Middle East and North Africa
Navigate the cultural differences, create synergy in multicultural teams, and learn how to get commitment!
- Focus Areas: Business culture and etiquette in the Middle East and North Africa, attitudes towards time and hierarchy, communication styles, negotiating practices, trust building, leadership, motivation, and team building.
- Training Options: General cultural aspects for doing business in the MENA region, with country-specific courses available for individual countries.
- Formats: Customized webinars, online courses, 2-hour briefings, and 4-hour, 8-hour, 12-hour, and 16-hour training courses, plus in-house training and one-on-one coaching.
- Trainers: Highly qualified native experts with extensive international business experience.
- Benefits: Enhances cultural awareness, broadens perspective on work situations, and improves understanding of decision-making influences in MENA business culture.
What to Expect
Prior to the seminar, a questionnaire will be sent to analyze your specific needs, ensuring a tailored intercultural training program. With over 10,000 participants across industries and nations, we’ve developed case studies covering almost every business situation.
- Understanding the Region: Differentiate between facts and stereotypes.
- Cultural Perceptions: Explore how people in the Middle East perceive themselves and how they are viewed internationally.
- Intercultural Differences: Delve into the psychology of culture, cultural patterns, and values.
- Religious Orientation: Grasp Islamic values and their impact on business life.
- Navigating Gender Dynamics: Boost your self-confidence in male-female interactions in Middle Eastern business settings and address gender-related issues effectively.
- Social Etiquettes: Learn about greetings, business dinners, gifts, business cards, and invitations.
- Relationship Building: Understand the nuances of trust-building.
- Management and Motivation: Gain insights into managing and motivating Arab co-workers and team members.
- Conflict Resolution: Learn how to handle disagreements, misunderstandings, and conflict situations.
- Negotiation Strategies: Identify negotiation and communication approaches that work effectively.
- Meeting and Negotiation Tips: Receive guidance for meetings and negotiations with business partners from the Middle East.
- Virtual Communication: Explore techniques for effective online meetings and presentations.
Who Should Attend
This program is designed for:
- Sales professionals engaging with business partners in the region.
- Business individuals communicating with customers, suppliers, and partners.
- International managers and executives overseeing teams on-site or remotely.
- Participants in exhibitions/trade fairs in Arab countries.
- Western business individuals aiming to build lasting relationships with Arab counterparts.
- Human resource managers, educators, researchers, and individuals from Western institutes and universities working with Middle Eastern colleagues and partners.
Classroom course, face-to-face or in combination. Worldwide, in different international languages. Highly skilled facilitators with many years of experience in international business.
How We Do It?
Our approach involves action-oriented experiential learning, incorporating theoretical input, case studies, discussions, role play, self-assessment, and short videos.
Your Benefits
- Flexible formats: Classroom course or live online training, 1-to-1 coaching, or group training — accessible anytime, worldwide.
- Highly qualified native experts with practical business experience.
- Six months of additional individual coaching for each participant post-course.
- Grounded in scientific findings and enriched by practical experience since 2006.
- Direct contact and ongoing support during and after the course.
- Customized training, ready-to-use techniques, and tools.
- Cloud documentation and access to major online resources.
That could be interesting
Negotiation Training
aster effective negotiation strategies tailored for business partners from the Middle East. Gain essential cultural insights to build stronger relationships and achieve successful outcomes.
Intercultural Training Kuwait
Boost your success in Kuwait by analyzing communication styles, negotiation tactics, and decision-making processes when working with Kuwaiti business partners.
How to register for a course
You can book this course tailored to your specific issues and needs in your country any time. We offer all our courses in digital format: A blended learning solution that combines state of the art digital content with an expert-led content.
