About us
We inspire and enable people to succeed in the increasingly interconnected world through a culturally oriented and global mindset!
We inspire and enable people to succeed in the increasingly interconnected world through a culturally oriented and global mindset!
We offer intercultural trainings, Coaching and Consulting services to help expats, managers and business people in their cooperation across the globe and especially in the different countries of the Arab Region. Our customers are global players from different business sectors and industries and stakeholders, individuals, institutions and universities from different countries who consider intercultural communication and intercultural competence as major factors for success in an increasingly interconnected and culturally diverse work environment.
With our cultural awareness trainings and workshops we help leaders, employees and stakeholders in many areas in different countries to have a better understanding of being culturally competent and understanding the different cultures and respecting differences.
Where we work?
We are a small team of freelancers in the Area of Cologne in Germany. In our network we work with more than 100 experts with a business experience and cultural background from the Middle East and North Africa and more than 70 countries across the globe . We work with partners in Cairo, Doha, Tel Aviv, Dubai, Riyadh, Kuwait, Abu-Dhabi, Amman, London, Toronto, Tokyo and different major destinations across the world. We work across the globe in more than 70 countries, face-to-face or online.
The vision and our approach
- We consider intercultural competence as a key skill for a successful co-operation in a global multicultural and increasingly interconnected world.
- With our work we want to be a bridge between cultures and to reduce prejudice. We do this by helping people to understand the psychology of stereotypes, identity and intergroup contact.
What “Arabia Interculture” means?
- The ancient roman province Arabia Petraea was created out of the former Nabataeans Kingdom 106 during the time of the Roman Emperor Trajan (98-117 AD). It included parts of today’s Egypt, Syria, Jordan, Palestine, Israel and Saudi Arabia. Later on the world “Arabia” was used as a synonym for the Arabian peninsula, which included “Arabia Felix: today’s Yemen”, Arabia Deserta and Arabia Petraea.
- InterCulture means literally “between cultures”. InterCulture in an Intercultural Communication describes the profund and genuine respect for all cultures and mutual exchanges of ideas and values.
What the logo means?
- The green color symbolizes hope and stands in many cultures for luck, wealth and fertility.
- The bridge stands for our vision and goals we aim to reach through our training services. We are eager to enable individuals and organizations from different cultural backgrounds and narratives to learn strategies to understand and to bridge the differences and to help building a global mindset.
- The old logo (between 2006 – 2022) with the crescent was replaced not only to shook a moderner look, but also to consider the major change in our business and our clients. Most of our clients are international companies from all over the world and they work not only in or with the Middle East and North Africa, but also with other team members across the globe.
