About us

We shape the leaders of tomorrow and empower individuals and organizations to thrive in an interconnected world by unlocking cultural intelligence and cultivating a global mindset built for lasting success.

Where we work?

We are a dedicated team of specialized freelancers based in the Cologne area of Germany. Through our global network of over 100 experts—with business experience and cultural roots from the Middle East, North Africa, and more than 70 countries worldwide—we deliver truly international expertise. Our trusted partners operate in major hubs such as Cairo, Doha, Tel Aviv, Dubai, Riyadh, Kuwait, Abu Dhabi, Amman, London, Toronto, Tokyo, Singapore, and many other key global destinations. We work across more than 70 countries, providing tailored solutions both face-to-face and online—wherever our clients need us.

The vision and our approach

What “Arabia Interculture” means?

The name Arabia Interculture draws inspiration from the rich cultural heritage of the ancient world. Arabia Petraea, created in 106 AD under the Roman Emperor Trajan, once connected parts of today’s Egypt, Syria, Jordan, Palestine, Israel, and Saudi Arabia. As a vital crossroads between civilizations, it was a place where cultures, languages, and trade routes intertwined—building bridges between Africa, Asia, and Europe.
Over time, the term "Arabia" came to symbolize not just a region, but a vibrant meeting point of cultures and ideas across the Arabian Peninsula and beyond—from the thriving prosperity of Arabia Felix (modern Yemen) to the vast expanses of Arabia Deserta.
At Arabia Interculture, we embrace this spirit of connection. Just as ancient Arabia served as a cultural and economic bridge between worlds, we strive to foster intercultural understanding in today’s increasingly interconnected global community. Our work is driven by the belief that crossing cultural boundaries—through dialogue, learning, and cooperation—creates lasting success for individuals, teams, and organizations worldwide.

InterCulture literally means "between cultures." In intercultural communication, it describes more than simple interaction — it stands for genuine respect for all cultures and the meaningful exchange of ideas, values, and experiences. It is about building bridges of understanding, fostering curiosity instead of judgment, and recognizing that every culture offers unique perspectives enriching the human experience. Understanding InterCulture means recognizing the dynamic space where different cultural identities meet, interact, and influence each other. It reflects a commitment to continuous learning, openness, and mutual growth — appreciating and integrating differences rather than erasing them.
At Arabia Interculture, we are inspired by this philosophy. We help individuals and organizations build the intercultural skills needed to navigate differences thoughtfully and foster lasting connections across cultures.
The concept of InterCulture encourages individuals, teams, and organizations to move beyond superficial tolerance toward true appreciation, dialogue, and collaboration. It highlights the creativity, innovation, and deeper connection that arise when diversity is embraced with respect and openness. In today’s globalized world, adopting an intercultural mindset is essential for effective communication, collaboration, and leadership.

What the logo means?

The green color symbolizes hope and, in many cultures, stands for luck, prosperity, and fertility. Thus, we see intercultural communication not just as a necessity, but as a true opportunity for growth, enrichment, and success — for individuals, organizations, and societies. It reflects our belief that embracing cultural diversity leads to new possibilities, stronger relationships, and sustainable progress.
The bridge reflects our vision and mission: to empower individuals and organizations from diverse cultural backgrounds to understand, bridge, and embrace cultural differences — building a truly global mindset through our training services.
Our original logo (used from 2006 to 2022), which featured a crescent, was updated to reflect a major transformation in our work and clientele. While we initially focused on the Middle East and North Africa, today we serve international companies operating across the globe, supporting multicultural teams in a wide range of regions beyond MENA. The new design represents our broader, more global approach and a modern outlook aligned with our clients’ evolving needs.

About Our Team

Arabia Interculture was founded in 2006 by Ahmed Hussein as a specialized consultancy.
Today, we are a compact yet highly agile team working alongside some of the world’s most experienced trainers, coaches, and cultural experts. We partner with leading global training providers to deliver high-impact intercultural training, coaching, and leadership development solutions across industries and sectors.
Our network includes native cultural experts from over 70 countries, allowing us to offer deep, localized insights combined with global expertise. Whether onsite or online, we design customized learning solutions that empower individuals, teams, and organizations to succeed in culturally diverse environments worldwide.
Transparency and authenticity are at the core of our philosophy.
For reasons of data protection and to respect the dynamic nature of our projects, we have chosen not to publicly display individual trainer and coach profiles. This decision reflects our commitment to real partnership and trust – not to the illusion of size, but to the true value we bring to every engagement.
Although our core team is intentionally small, our reach is global.
We have the expertise, flexibility, and network to develop and deliver the most complex learning solutions – tailored, impactful, and fully aligned with the needs of a rapidly evolving international landscape.

Our Story | What We Do

2006 – Founding Vision
Arabia Interculture is founded by Ahmed Hussein, driven by the mission to bridge cultural gaps and foster global collaboration. From the beginning, the focus is on intercultural competence as a key success factor for international cooperation, with a particular emphasis on the Arab region.
2007–2010 – Public Awareness and Growth
Arabia Interculture introduces intercultural training focused on the Arab world to a broader public. Through collaborations with prominent chambers of commerce in Germany (Bochum, Dortmund, Würzburg) and other organizations, like swiss export, intercultural understanding becomes a strategic asset for business success.
2012 – Expansion Beyond the Arab World
Responding to global market needs, Arabia Interculture expands its portfolio beyond the Arab region. New programs include working and living in Germany, cultural integration of migrants, employee engagement in multicultural environments, and cross-cultural virtual team development.
2014 – Digital Transformation
Arabia Interculture launches a full range of online formats:
Live webinars, virtual coaching, digital training modules, and global online consultancy become a core part of the delivery model, offering clients worldwide flexible, high-quality intercultural learning experiences.
2020 – Strategic Global Expansion
Strengthened by partnerships with the world’s leading training providers, Arabia Interculture integrates a broader network of highly qualified freelance trainers, coaches, and cultural experts across multiple languages, generations, and backgrounds.
The specialization in Coaching for Global Leadership is established, focusing on the professional development and certification of new coaches and international partners.
Today – A Global, Agile Network
Arabia Interculture operates as a global, dynamic network of experts, supporting companies, organizations, and individuals across over 70 countries — onsite and online.
We deliver customized intercultural training, global leadership coaching, and organizational development solutions tailored to the complex demands of a culturally diverse, interconnected world.

Intercultural Awareness and Self-Reflection Training: Building fundamental understanding of cultural dynamics and personal cultural biases.
Country-Specific Intercultural Training and Global Assignment Preparation: Preparing individuals and teams for successful adaptation in over 70 countries worldwide.
Organizational Development with a Focus on Cultural Diversity: Supporting change processes and building inclusive, culturally agile organizations.
Diversity, Equity & Inclusion (DEI) in Global Corporate Contexts: Developing inclusive strategies to foster innovation and engagement.
Leading Virtual and Hybrid Teams Across Borders: Building trust, collaboration, and effectiveness in remote multicultural teams.
Culturally Sensitive Virtual Assistants and Chatbots: Integrating intercultural awareness into digital customer and employee interactions.
Addressing Intercultural Challenges in AI Implementation Worldwide: Ensuring ethical and culturally aware use of AI technologies across different regions.
Inclusive Leadership Development: Empowering leaders to foster diversity and inclusion within international teams.
Agile Collaboration in Multicultural Project Teams: Applying agile principles in culturally diverse settings for greater innovation and success.
Global Mindset Coaching for Leaders and Teams: Cultivating adaptability, empathy, and strategic thinking in international contexts.