Intercultural Training

Unlocking Morocco: Explore our comprehensive intercultural solutions tailored to empower your success through effective collaboration and seamless communication.

From Phosphate to Textiles: Embark on a journey with us through Morocco's diverse industries, leveraging our expertise to navigate every step for your business success.

With a population of 36 million, the Kingdom of Morocco shines as a bastion of political stability, economic growth, and infrastructural advancement in the Maghreb region. From automotive innovation to organic agriculture, food processing, and textile excellence, to the promising horizon of green energy, Morocco’s economic tapestry is both rich and varied.

In 2020, Morocco unveiled the visionary ‘Green Generation 2020-2030’ agricultural strategy, doubling down on its commitment to sustainable progress. This initiative opens avenues for collaborations between international and Moroccan partners, offering opportunities for infrastructure enhancement, skill development, and knowledge exchange.

However, success in these partnerships hinges on understanding cultural intricacies. Tailored intercultural training, learning solutions, and consulting services play a pivotal role in bridging these gaps, ensuring seamless cooperation and effective communication, empowering businesses to thrive in Morocco’s dynamic market.

Elevate Your Intercultural Competence and Strategies for Seamless Collaboration with Partners in Morocco.

Gain invaluable insights into cultural nuances, communication styles, and business etiquettes essential for building strong, productive relationships.

What is the focus of an intercultural training Morocco?

In our training sessions, we impart intercultural strategies tailored for successful cooperation in Morocco. Drawing from our expertise and experience with over 10,000 participants since 2006, we help you identify cultural factors that may lead to misunderstandings and develop diverse skills for constructive problem-solving in intercultural contexts.

We typically don’t offer standardized programs; instead, we customize the content and objectives of our training based on a thorough needs analysis conducted with our clients. This approach ensures that the training aligns with their expectations and experiences in the target country.

Prior to commencing our collaboration with prospective clients, we showcase examples of content from various workshops, training sessions, and offerings we’ve conducted for our existing clientele. These topics can be integrated and adapted into our intercultural training on Morocco based on the specific needs of the client. However, the focus remains on your experiences, current situation, and expectations.”

  • Differences in Cultural Values
  • Cultural Influence Across Various Domains: Values and Behavior
  • Analyzing Native and Foreign Cultural Perspectives
  • When Cultures Collide!
  • Defining “Moroccan Culture” in Intercultural Encounters: Meaningful Generalizations versus Stereotypes
  • Cultural and Ethnic Diversity in Morocco
  • Names, Titles, Business Cards, and Gifts
  • Appropriate Attire and Protocol
  • Accepting Invitations
  • Social Integration
  • Are There Off-Limits Topics?
  • Dealing with Misunderstandings
  • Nonverbal Behaviors
  • Punctuality and Time Attitude
  • Strategies for Successful Meetings
  • Conflict Management
  • Networking – Where and How to Establish the Right Contacts?
  • Culturally Specific Understanding of Good Relationships
  • The Role and Importance of Trust
  • Culturally Tailored Project Evaluation
  • Process-oriented Approach vs. Result-focused Information Uptake
  • How to Self-Train and Avoid Culture Shock?
  • Navigating Bureaucracy
  • Insider Tips and Insights for Adaptation and Integration

A complete offer for different target groups

The country-specific training on Morocco can be tailored and conducted for various target groups on diverse topics. In addition to intercultural expertise on the country, the content focus can encompass different themes for different target audiences. The following topics, for example, can be offered:

  • Training for delegations, scholarship holders, or multipliers from Morocco undergoing qualification or training in other European countries.
  • International leadership training for mixed teams.
  • Coaching for executives from Morocco.

Depending on the requirements and learning objectives, the core content for target groups from Morocco can be delivered in Arabic or French. For multinational groups, we design and conduct our training sessions in international English.

The intercultural country training can also be designed as a country-specific topic, country analysis, or country expertise for various target groups, such as:

  • Political Organizations, Academies, Universities, or Colleges
  • Interfaith Dialogue
  • Non-Governmental Organizations, NGOs

7 Reasons Why You Should Work With Us?

  • Maximum flexibility: online, face-to-face or hybrid
  • Individual coaching or group training
  • Worldwide services
  • Different international languages and international English as a main language
  • Native country experts with several years of international business experience in the target country
  • Competitive pricing, special conditions and free access to unique learning resources
  • Single point of contact

Do you want to succeed in

Looking to deepen your understanding of Morocco and enhance your intercultural skills?