This 2-day seminar helps Western business people recognize the hidden
cultural obstacles and understand Arab better, in order to communicate successfully, learn to work together and build solid partnerships.

Content

• What you should know about the Arab world!
• The Arab culture, mentality and the way of thinking
• How the Arabs see themselves and how they see the "Western": Identifying dominant stereotypes.
• Cross-cultural differences: comparative cultural patterns and values.
• Religion and its importance in society: Islamic Values and their role in business life.
• The role of women in Arab society: between tradition and religion.
• Business etiquette: greeting, business dinner, gifts, business cards, invitations.
• As a Western woman in the Arab world: Go and no-go-areas!
• Wat is important to be considered when talking about religion and politics.
• The role of trust in cross-cultural context and its values for Arab Business Partners.
• Building relationships of trust and avoiding cultural blunders.
• Corporate culture and corporate governance in the Arab Business Culture.
• Management and motivation of Arab employees, co-workers and their expectations from you as a Western expert or manager.
• Dealing with Uncertainty , disagreements, misunderstandings and conflicts.
• The best preparation for meetings and negotiations with Arab partners.

Who should attend?

Business people who

• are in contact with Arab partners.
• sell to, buy from, or negotiate with Arab People.
• communicate with Arab customers, suppliers, partners in person and via phone, fax, email.
• manage teams/employees on site or remote
• work in mixed teams in one of the Arab countries or at home.
• participate at exhibitions/trade fairs in one ofe the Arab countries.
• Western business people who want to build strong long-term relationships with thier Arab Counterparts.

Seminar Methods

Combination of lectures, practical examples, Interactive Simulation, experiences, questions, discussions and team work on case studies.

Seminar Language

This seminar can be offerd in one of the three following languages:

• English
• German
• Arabic

The pre-seminar questions can be in German, English or Arabic.

Venue and Dates

Our open seminars will be held in a conference room in Dortmund. Please ask us for the current date and any further information you need!

The seminars can be booked as in-company, customized training sessions any time worldwide!